- In 2022, healthcare executives are most concerned about inaccurate patient data holding them back from providing quality patient care and a positive patient experience, according to a new survey published by Verato and Sage Growth Partners.
By surveying 100 healthcare executives, researchers found that nearly 72 percent of respondents are concerned about patient data accuracy. What’s more, the researchers noticed concerns regarding inaccurate patient data were linked to low confidence in current patient matching capabilities. Only 14 percent of healthcare executives stated they were extremely satisfied with the level of accuracy of their patient identity management solution.
The report indicated that only 43 percent of the respondents could accurately identify patients across data sources (such as the EHR) with a nine or higher confidence level on a 10-point scale. Identity errors or incomplete data can hinder consumer-centric growth and raise marketing costs. In addition, incomplete consumer data can result in poor quality scores associated with value-based reimbursement, patient outcomes, and brand reputation.
By 